Tag Archives: artist

Emerging Artist Marketing Tip - Marketing Materials

Artist Marketing Materials

Marketing materials are very important in starting and building an art business. Some of the most important pieces include: business cards, flyers, an artist statement, and a bio/resume.

Create a business card, and keep plenty of them on hand. With the availability of online discount printing sources, business cards are downright cheap these days. Carry the cards with you, attach one to every original, print, necklace or anything else you sell. Hand them out at networking events. Post them on bulletin boards. The card should reflect your name and contact information. A nice slogan or tag line to help people remember you is also a great idea. Try to pick a form of contact that won’t change frequently. That might be a formal address, cel phone number, email address, website address or blog.

A nicely designed flyer is also quite valuable. The flyer should contain information about you and your work. People want to know about the artist! A great flyer would consist of your artist bio, your artist statement, a picture of you and 1-3 pictures of your work. An artist bio (short for biography) is written to tell people more about the artist. The bio can be written in 1st or 3rd person, though it is often found expressed as a third person view (appearing like a publication review of the artist.) The artist statement can be anything you choose, though most artist statements reflect an artist’s philosophy and vision for his or her work. The flyer does not have to be large or printed in full color. A 1/2 letter size sheet works well, and can be reproduced on home printers. On the back you might list your Awards and Accomplishments. (See sample Bios and Awards List for Pencil Drawings of Horses and Dogs.) You will want to include contact information on this sheet as well. As with the business card, attach one to everything you sell.

If you have enough written copy and pictures, consider a brochure. A 3-panel brochure, even a 1-color version, makes a nice addition to your marketing materials. They are also easy to drop in the mail as they fit in a #10 envelope. Add a greeting letter and a business card and you have a complete marketing package!

©Copyright 2008 by Kelli Swan. See original post here.
To learn more about this artist, visit Kelli Swan’s website.

Favorite Artist - Johannes Vermeer

My favorite artist for today is not one of my contemporaries and, to the best of my knowledge, he never painted horses.

But his work has been a major influence on my work and I have adopted much of his painting techniques to my own use over the last couple of years. He is Dutch artist, Johannes Vermeer.

Vermeer lived from 1632 to 1675. He did not leave very many paintings behind, but the collection of 36 paintings is quite impressive. It includes such well known favorites as The Milkmaid, Girl With a Red Hat, and The Girl With a Pearl Earring.

The Carriage Factory Gallery has a reproduction of The Lacemaker in it’s permanent collection.

I can’t pinpoint a specific painting as a favorite. There is a lot to see and a lot to learn in each and every one of them. The interiors are especially full of delightful detail, but his View of Delft, where he lived, is also a treat for the eyes.

Vermeer’s technique is of great interest. His methods of painting a detailed under painting over which color is glazed is an intricate and challenging technique. Some of it has been adapted to my own subjects and painting styles, with varying degrees of success. It is a never ending challenge!

For more information about Johannes Vermeer, visit the Essential Vermeer web site.

©Copyright 2008 by Carrie Lewis. See original post here.
To learn more about this artist, visit Carrie Lewis’s website.

Favorite Artist - Loren Entz

On this Sunday, I want to share an artist whose work I have had the opportunity to study at some length at the Carriage Factory Gallery. Loren Entz.

Loren grew up in Kansas, just a few miles from where I sit typing. His interest in painting was fired by visits to Kansas galleries, but according to Loren, it wasn’t until he spent a summer on a Montana ranch and met a western artist that he began to realize artists could make a living on their talents. He now lives in Billings, Montana, where he has ready access to the land and events he paints most often.

I first met Loren in 2007 when his brother brought him to the gallery for a visit. A featured exhibit followed with a small but wonderful collection of originals (including The Empty Saddle, above), reproductions and a sculpture.

I have always heard artists and art experts comment on the need for paintings to have a narrative quality, but it wasn’t until I stood in front of The Empty Saddle with Loren and heard him tell about the event that inspired the image that I began to understand what storytelling with a painting means. I still don’t have a firm grasp of the idea, but it is taking shape.

Unlike a lot of western artists, Loren tends to paint the more tranquil side of the west and of the lifestyle that goes with it. A lot of his paintings depict close family ties, contemplative moments in the wilderness and even horses in their more peaceful times.

He has been a member of the Cowboy Artists of America since 1992 and is represented by several galleries in the west and southwest.

To see more of his work, including my current favorites, New Grass and The New Colt, take a few minutes to visit his web site.

©Copyright 2008 by Carrie Lewis. See original post here.
To learn more about this artist, visit Carrie Lewis’s website.

Animal and EquineThemed Gifts and T-shirts

I know everyone gets bombarded by ads so I tenatively point out a couple links on this page so people know what is available. So many times I think I am being obnoxious in marketing my art only to find out there are still people I regularly meet, see, live by who don’t know I am an artist! How can this be? Do they not see the paint all over my clothes and hands or the far away look in my eye when the lighting is just so?? Or my camera that is constantly with me and often making me late?? So I point out the pet portraits, horse and animal gifts and t-shirts and print options in the right side bar on this page to remind people I am a working artist! :) Plus it helps to support my painting habit so I can buy art supplies!

I didn’t get to paint today so I am having withdrawal! I had a nasty migraine and had to deal with service men but still managed to dream about painting whe I layed down to try to get rid of my headache. LOL! Headaches gone, I feel much better and I feel inspired. :) See what art can do?

©Copyright 2008 by Sue Steiner. See original post here.
To learn more about this artist, visit Sue Steiner’s website.

Blue

This spring I rode across the state, almost, and this Norwegian Fjord was one of our riding buddies. He was so well mannered and calm; he seemed almost like a teddy bear sometimes. His owner, Linda, could do anything with him and they helped me get across water and other obstacles that my Arab, Merlin was not so sure about. Linda was a great riding buddy, too!
5×8 watercolor

©Copyright 2008 by Judy Johnson. See original post here.
To learn more about this artist, visit Judy Johnson’s website.

I Tried…Honest!

Well, I did paint yesterday, though it was a bit of a quick one because of a bunch of other stuff I needed to do - but it seemed I had a bit of “what can do wrong will” going on. First, I discovered we had no internet connection! As an apparently dedicated NaBloPoMo’er, I decided I would have to drive to a wireless spot. I live out in the country, so that’s no small decision at nine o’clock at night! As it turned out I didn’t have to go that far to get a connection, but was stopped dead when Blogger wouldn’t load. I tried for a couple of hours, but it wasn’t meant to be - I couldn’t make my post. I posted my sad story on the NaBloPoMo site here, though I don’t know if that “counts” for their purposes, so I guess I may have to admit defeat. I’m still going to continue my painting a day and blog a day…even if technology’s failings have left me out of the NaBlo running!

Today I did an 8 x 10 oil on Raphael linen panel of a friend’s Warmblood filly. I was teaching a workshop for the Credit Valley Artisans in Georgetown and due to my internet troubles last night, I didn’t get the drawing done as I’d hoped. That meant doing it on the spot - I was a little worrid that I might choke under the pressure of an audience! It didn’t go too badly though. So this is Chrystelle, a daughter of Dutch Warmblood Pacific Star STV out of a Thoroughbred mare. She was a baby at her mother’s side here, and as a yearling, she is still just as gorgeous. And available for sale, I believe. If you want more info, let me know and I’ll point you in the right direction! If I didn’t already have a horse of my own standing out there, I think I’d be finding a way to get this filly in my barn.

Hopefully tomorrow will be less eventful than the last couple of days. I know one thing though - with painting number 15 today, I’m officially half way!

©Copyright 2008 by Linda Shantz. See original post here.
To learn more about this artist, visit Linda Shantz’s website.

Change of Pace - Misty

On to another commission. this one is of a German Wire Hair pointer pup, Misty. Like all my other commissions a looming deadline, is needed to boot me to the easel and get to work. Sorely in need of a change, like so many other aspects of my life, this piece was begging to be done in acrylics and not my usual oils. The last acrylic to sit on my easel was Spruce Baby (see sidebar for image) I had forgotten how nice it can be to work in acrylic. the fast drying time, and flexible application techniques is a huge attraction at this point. I cannot afford to be waiting for it to dry between applications not wanting to leave it to the last minute. Christmas IS coming!
This one is on a 12 X 16″ MDF panel gessoed with about 3 coats of Daniel Smith gray gesso. I had forgotten how much I love this surface. Originally I thought the panel was an inch too wide for the drawing, so left the right hand edge blank so a carpenter friend could cut it off for me. after much consideration, it was decided it best to leave it alone, so I painted in the undertones of the grass right to the edge.
I am using matte medium on this one to stabilize the transparent glazes. In the past I used gloss medium. I’m not sure what motivated me to switch to matte, it just seems right this time. Payne’s gray is the colour of choice for the under painting. The plan is to use a very limited grayed down palette of Payne’s gray, burnt sienna, titanium white and raw sienna with some Naples yellow thrown in the mix.

©Copyright 2008 by Michelle Grant. See original post here.
To learn more about this artist, visit Michelle Grant’s website.

The Task at Hand

The Task at Hand
Since starting to work in watercolour again, Ive chosen some challenging subjects. This one was no acception with the checked shirt. The folds of his chaps where wonderful to work on with their folds of leather.

I hope Ive done justice to my subject. My next challenge is a black and white watercolour portrait of a horse and rider. But first I have a beautiful immortal collie dog named Tye to complete.

To purchase this work email me directly catherin@animalarthouse.com

©Copyright 2008 by Catherin McMillan. See original post here.
To learn more about this artist, visit Catherin McMillan’s website.

Nov 13 - Open Acrylics and Defining the Color System

I’ve been asked to “explain” my Color System–Hmmmm. That can be a bit of a challenge, since it requires a minimum of three full days by Color Boot Campers to get an inkling of what it is all about. So I’ll pose the question to all of you who have been through a Color Boot Camp, and have seen the Color Flash Cards:

How would you describe the Color System to someone unfamiliar with it?

Please reply in one of two ways: 1) post a comment to the blog, so it will remain there permanently for others to see, or, 2) reply to this message and I’ll put some at the end of this message once it has gone out. I’ll really enjoy your responses, and hope you’ll do #1 and post them as comments to this blog entry on the blog site. If you reply to the email, you’ll only talk to me. I think there’s much to be offered in how you see the Color System. So can you help me out?

Now, here’s an 8 x 6 evening sky painting done with those Golden Open acrylics, using the Color System. It was a out-of-head sketch done at the very end of the workshop at the Art Expo with Suzanne next to me and Catherine across the tables. We had a great time! This one is available for $175 including shipping as a nice example of the sunset skies and also “open” acrylic handling. Paypal is fine. Fun!

I’ll be starting another large canvas over the weekend for you, and again I’m going to use those Open Acrylics. I think I will also video the process, and consider assembling the various footages I have in the digital editing room into a new DVD–called “Acrylics and Oils with the CS”… or something.

You can post a reply to my blog here.

Color System information can be found HERE.
If you need to email me directly, please click here.

©Copyright 2008 by Elin Pendleton. See original post here.
To learn more about this artist, visit Elin Pendleton’s website.

"But…What About Me?"

Poor Billy. Gracie always gets all the attention. It’s tough being a colt! As colts go, Billy is very good - now. I’ve been very careful to keep things straightforward with him. He had his moments when he was younger, but he’s really come around to be quite a gentleman. Our work is not done yet, of course, so Billy doesn’t get any of the leeway Miss Grace does! Poor Billy!

Just to keep our family connections straight, Billy is Clever’s son, and a half-brother to Peaker. His dad is Mobil, an up-and-coming young sire in Ontario. Next year Mobil’s first foals will start running.

This painting is 8 x 10 oil on canvas, with the same limited palette I’ve been using. And as Billy is the youngest on the farm, I’ve done my planned paintings of “the family.” There are more, but these first eleven paintings have featured most of the regulars. We’ll see where things go from here! Stay tuned!

©Copyright 2008 by Linda Shantz. See original post here.
To learn more about this artist, visit Linda Shantz’s website.

The Peppermint Kid Again

Last week was one of those weeks when you meet yourself coming and going.

I gathered together note cards and prints to take to the gallery, wrapped and inventoried them and rushed up there just before closing time on Thursday so that she would have them for the weekend. I did get another print colored but didn’t have time to scan it, so you’ll just have to wait until I color another one to see how they look. It did look nice, and I hope it sells - and quickly, too!

Attempts to print more business cards were nothing short of frustrating and were not successful. The images in the new software were all pixelly, so I gave up on that until later.

On another day, I had my teeth cleaned, got my overdue allergy shots and took the board check to the barn. No visit or grooming this time since I was in good clothes, didn’t have my knee brace on, and the horses were wayyyy at the far end of the pasture and down the steep hill.

Tuesday was taken up with standing in line to vote and watching the election coverage and returns. “We” won, but really the whole country won because now we can go forward under new leadership and new ideas.

Did I mention a haircut fit in somewhere?

There were also last minute preparations for the meeting with our financial guru, laundry, groceries and preparations for our trip to Ann Arbor to see my mother in the nursing home and our daughter who has a new job. After the financial meeting on Friday, we said good bye to the cats and headed south. Fortunately, we had good driving and a good visit because on Sunday it started snowing. Monday morning we awoke to snow on the ground, our first of the season, and the definite look and feel of winter in the air.

Putting all that behind me, I got back to work on Bard, aka The Peppermint Kid, yesterday and made some progress. He may not look very different, but take my word for it; the red is toned down. I found a recipe for “his” color in a book and found that it worked quite well. By mixing cadmium orange and viridian green, I got a nice yellowish brown tone. By adding in some cadmium yellow light and raw umber and white, I had all the highlights and shadows I needed and managed to redo his face by bedtime. I remodelled parts of his profile, made the eye smaller and the cheek fuller and think that he now looks more like the real version. His head still needs more work, and I’d like to finish his eye today before proceeding to the neck.

Over all, I’m pleased with the progress and hope to finish Bard up this week or next at the latest.

©Copyright 2008 by Karen Baker Thumm. See original post here.
To learn more about this artist, visit Karen Baker Thumm’s website.

Class & Painting

As I mentioned in the previous post, this week marked the second week in what I hope will become a long-term project: a weekly painting class at the Carriage Factory Gallery.

So far, my student is getting a very good deal on one-on-one instruction. Although I have to admit that I’m getting my fair share of instruction, as well. There is nothing like teaching something to really learn it!

The class was designed to be a guided independent study of the use of oil paints or colored pencils in classical techniques because those are the areas that I do best.

But my student is most familiar with acrylics and is more interested in the use of color than in creating representational art (which is where my expertise lies).

So yesterday’s class combined her interest in colors and acrylics with glazing techniques and we spent the class period pushing paint around, creating washes and glazes and just generally having fun. The three pieces shown here are my efforts for the day. They began as watercolor washes, but acrylic glazes worked very well over the watercolor. I was surprised at how little the watercolor layers were disturbed.

I stayed behind at the gallery after class was over and put in 90 minutes on the large pastoral I’m currently working. Time seemed to fly (it always does when I paint) and when I finally had to stop because I was resting my hand in fresh paint, a lot of progress had been made.

This painting is a revisit to a theme from this spring’s Grand National Rodeo Western Art Show & Sale. One of the small paintings I sent to that show was Dinner With Friends, which is an 8×10 and was painted in the classical style. A full work-in-progress of the study is available on my web site.

I have liked that image and the idea it evoked from the first time I saw the reference photo, but, as usually happens, the finished painting fell so far short of the image in my mind’s eye that I have considered reworking it more than once. Then a friend suggested I use the 8×10 image as a study and create a full-sized painting based on it. What a great idea!

The size has been tripled from 8×10 to 24×30 and the under painting is in progress.

And there are already some compositional changes. One of the horses has changed color, for example, and I think another may follow suit. Less certain is turning another horse around to face into the painting plane instead of out of it.

But the most fun is in being able to work all those areas in the background that were simply too small to address in the study. Some of them have been painted over a couple of times already, but every session brings improvement and that is always welcome!

©Copyright 2008 by Carrie Lewis. See original post here.
To learn more about this artist, visit Carrie Lewis’s website.

Nov 10 - Finished 30×30 Oil, Pack Mules Aspens

Finally finished this one, and I am so pleased with it. Although a struggle to keep the pack horses and rider as a secondary focal point, I think I managed to pull it off, and actually, the end result was easier than I expected. Had I painted this image even one year ago, I would have put those animals in full sunlight, and the aspens would have played second fiddle. I’m much more pleased with these paintings, some of which are scheduled for entry into the Saks Gallery Show in Denver–the Women Artists of the West membership show, opening in January.

One reason I was away from the easel was because of a too-short visit from Jennie Scott from Australia who blew through on her way from Northern California to Houston, Texas. Jennie is a well-known sculptor of horses, and here’s an image of her at my dining room table working on one of her raku sculptures–and right beside her are two of the driftwood and ceramic pieces. WOW, to see them “for real” was quite a treat. And Jennie is a lively, wonderful lady who is welcome to visit any time! In the early morning she was out walking and seeing the coyotes. And you just know I loved to hear her talk with that “Aussie” accent!

Yes, please forward this on to your friends, and thank you!

You can see the rest of my blog here.

My Color System information can be found HERE.

If you need to email me directly, please click here.

©Copyright 2008 by Elin Pendleton. See original post here.
To learn more about this artist, visit Elin Pendleton’s website.

Boston Terrier WIP

It back to the dogs again! This is a portrait of a delightful little fellow named Pugsley. It is still in the WIP (Work In Progress) stage but coming down the homestretch. Still have work to do on the fur, ears, nose and mouth. I am very happy with how this one is coming along. It measures 14 x 11 and is acrylic on gallery wrapped canvas. Images are clickable for an enlarged view!

Don’t forget to visit the Epona Studio Gift Shop for some great gift items for the holidays! Artwork and prints make wonderful gifts for the horse and dog fancier! Portrait gift certificates are,also, available. Please, don’t hesitate to contact me if you have any questions or to place an order!

©Copyright 2008 by Deborah O’Sullivan. See original post here.
To learn more about this artist, visit Deborah O’Sullivan’s website.

Focused

Corgis…Corgis……….Cardigan Corgis!

This is a 7 1/2 x 11″ watercolor on watercolor board from a sketch of a Cardigan herding cattle……what captured me about this shot was the intense stare of the Cardigan on the eye of his subject. His human mom sent it to me. It is as if he is saying [ with his eye] “You better go where I want you to go!” and you know…I think the cow has got the message! Of course the shadows and movement of the moment captured me too. I am a sucker for a shot with great shadow and movement.
I am putting this watercolor up on my website…………
Also I want to mention that I am a member of the Canine Art Guild…and am one of the artists in an online art show called “Helping Paws” , where a portion of the sales go to the canine rescue group of our choice. I have a small casein of a Pembroke hanging in the show and all of the money fro the sale of this cute PWC painting goes to CorgiAid. Take a stroll over and check out the great show …and be sure to help out CorgiAid. CorgiAid is a nonprofit organization founded to provide> financial assistance to corgis and corgi mixes. They help rescue Corgis from dog shelters or other non-permanent homes, then foster them until a new forever home is found. Medical and other expenses for these dogs can become high. That is why I wanted to donate the sale of this Corgi painting 100 percent to CorgiAid. My painting is titled “Just Sitting There” [ 4 x 6"]
And now I need to get focused on the job at hand……….more on that later!

©Copyright 2008 by Kathi Peters. See original post here.
To learn more about this artist, visit Kathi Peters’s website.

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